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Google play services update 7.0 brings various improvements and new features

The latest google play services version is set to bring new functionality and features like
location settings experiences
a brand new API for place information
new fitness data
automatic integration of AdMob and Google Analytics
Google Play Games
and some subtle changes


Location settings mechanism
After the update you will be prompted to turn on the location settings. This can be done without exiting the app and will display the request of the app.

A new places API
the new Places API makes it easy to get details from Google’s database of places and businesses. It will pick their current place and provides all the relevant place details including name, address, phone number, website, and more.

New google fit APIs
These new APIs significantly reduces the data consumption and will be more efficient
SENSORS_API to access raw sensor data viaSensorsApiRECORDING_API to record data via RecordingApiHISTORY_API for inserting, deleting, or reading data via HistoryApiSESSIONS_API for managing sessions viaSessionsApiBLE_API to interact with Bluetooth Low Energy devices via BleApiCONFIG_API to access custom data types and settings for Google Fit via ConfigApi
Google Mobile ads + analytics
The update is made to so you can monitor
integration giving you the number of users and sessions, session duration, operating systems, device models, geography, and automatic screen reporting without any additional development work.

Google play games
The new update will allow you to use your Smartphones or tablets as second screen control to android TV

App indexing
App indexing allows you to index app in google search. The traditional method is simplified in this update

THE GOOGLE PLAY SERVICES WILL BE UPDATED AUTOMATICALLY IN YOUR PHONE (check for updates)

Source - android developers blog